As it steps up its attempts to suppress the common observe of password sharing, Netflix is unveiling a new characteristic that will give users–including all those sharing another person else’s password–an effortless way to transfer their profiles to new (and presumably legit) accounts.
Announced today in a site submit, Netflix’s new “Profile Transfer” device lets you export all the critical facts in your profile–including your “personalized” suggestions, look at checklist, viewing historical past, and saved games–to a new account, presumably your personal.
Netflix costs the new Profile Transfer software as a way of navigating “life improvements,” this kind of as those people that manifest when “people move,” “families develop,” and “relationships finish.”
But the function also arrives as Netflix, which just got hit with two quarters of declining membership quantities, is acquiring serious about cracking down on password sharing.
The new “Transfer Profile” choice, which is continue to rolling out to Netflix users (it has not landed on my own account but), can be accessed under your profile menu on the Netflix web site.
To commence the process, you have to enter your electronic mail handle and build a new password. Netflix will then transfer your recommendations, viewing historical past, My Listing, settings, and any saved games to your have new account.
A backup of your profile, minus video game will save, will remain on the unique account, and the proprietor of the very first account will get a notification that you are transferring your profile to a new account.
Netflix’s Profile Transfer announcements by no means mentions the password-sharing brouhaha, alternatively framing the function as a way to “let your Netflix profile be a continual in a lifestyle whole of variations.”
But 1 of the changes which is coming for Netflix customers is that the streamer is no longer turning a blind eye towards password sharers.
Stung by recently quarterly earnings that element a continuous stream of departing subscribers, Netflix has begun cracking down on password sharing in earnest.
Back again in March, Netflix rolled out the choice for account holders in Chile, Costa Rica, and Peru to make diminished-priced “sub accounts” for up to two people today they do not live with.
In July, Netflix adopted up the “sub account” tool with an “add a home” function that enables buyers in 5 Latin American nations to “buy” more properties in which they–or an individual else–can share the exact Netflix account.
Netflix has not unveiled any repurcussions for password sharing. But we obtained a trace of what may well be to appear in a check last yr, in which the firm requested some viewers to enter a verification code despatched to the account holder.