EU reckons Google, Meta may have colluded to squash competition in the ads market

Antitrust regulators in both of those the EU and the British isles have opened investigations into Google and Meta to determine whether or not a former deal in between the two tech giants hampered competitiveness in the on-line promotion current market.

The European Commission introduced its official antitrust investigation in a push release in which it voiced its problems that an settlement in between the two businesses in 2018 may have breached EU competitors regulations. Meanwhile, the UK’s Levels of competition and Markets Authority (CMA) reported that the offer could have limited or prevented the uptake of header bidding expert services.